8 advanced link building tactics to Crush SEO In 2020
8 advanced link building tactics
They all have one thing in common and that is the presence of quality backlinks. Behind the scenes, most of these top-ranking websites uses some of the advanced link building tactics you’ll discover in this post.The obvious thing is that getting to the first page through organic SEO and for any valuable search term doesn’t happen by accident. It is not by chance or blind luck.
While it is possible to achieve first page positions without active link building, it takes exceptional skills in low competition keyword research as well as patience for Google to discover, index and rank the pages. But who really loves the waiting game?
Best Link Building Tactics To Win SEO Competition In 2020
Now you know that it is nearly impossible to win the competition for organic search traffic in your niche without building quality links, let’s look at what you can do to move the needle with the tactics from Red Search, SEO agency. |
| Broken Link Building |
Broken Link Building
From time to time and for many reasons, the pages on your competitor websites get deleted. Sometimes, an entire website goes offline when a business closes shop. When this happens, the links leading to those deleted pages or websites are said to be broken. Looking at this scenario, a single non-existing competitor page or website could have 100 – 1000+ broken links pointing to them.Your responsibility here is to use tools like Ahrefs or others to find and work for replacement through outreach. Check this broken link building guide for more insights.
Unlinked Brand Mention
When people mention your brand in their blog post or other places on the internet it signals awareness. These are perfect link building tactics that could increase your referring domain count over time. Unfortunately, you can hardly keep tabs on all the web destinations where people have mentioned or are mentioning your brand name. With a tool like Awario or Mention, you can begin to get real-time alerts whenever someone mentions your brand name. through the links included in such alerts, you begin to do outreach to claim unlinked brand mentions.
Free Giveaway
This could be a useful tool, data-rich industry report or embeddable infographic. These types of things tend to command quality backlinks naturally. At some points, you may decide to do some promotion for relevant people to be aware of these resources.
Explore Competitor Backlinks
Most of your competitors that are currently ranking on the first page of Google are usually there for a reason. Like I said earlier, they don’t get there by chance. One clear indication is that Google respects the types of backlinks pointing to their website. Instead of guesswork or groping in dark, find a competitor link research tool like SEO SpyGlass. Look into high domain authority backlinks pointing to their website and find a way to replicate the same.
Do this for 5 – 50 competitors and you’ll find a good number of link building opportunities.
Link Rounds
Some brands have this strategy of collecting links to lead to some resources and interesting news within their industry or niche. The interesting thing is that the website’s whole links you collect tend to reciprocate by sharing your content expanding opportunities for other people to find and link to your site. However, the main thing is to find out websites in your niche that do lots of link roundups. Reach out to them and suggest relevant resources, tools or content in your site.
Skyscraper Technique
Once again, the competitors ranking on the first page of Google can be real pointers on what to do as part of your overall link building tactics. Originally popularized by an SEO expert named Brian Dean from Backlinko. It is a process of looking into the content pieces ranking for your target keywords. Create better content by increasing word count, adding better images, statistics, expert quotes, infographics, and better links.
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| 8 advanced link building tactics to Crush SEO In 2020 |
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